Digital Storytelling: The Evolution of Publishing Fiction on a Mobile Device (TOCCON 2010)
Because mobile phones know what time it is, stories can be revealed over time. Depending on the time of day that reading begins, readers begin the story in a different way. This puts the storyteller in control. In real time the story pushes out messages.
The authors have created a lot of fictional sites — alternate reality game-like. They also created merchandise in Cafe Press that they linked to, which readers could buy. Messages were pushed to iPhone readers using Urban Airship (first 250,000 messages sent a free!) Geoff considered using SMS for messaging, but that option was too expensive (the author pays for the messages, not the reader).
This was an interesting presentation, given the transmedia features and story extras we built into Kontax.