The DSTV Bouquets I Want
I didn’t actually want to moan about cellphone operators, we have many experts on that in South Africa, I wanted to make a suggestion to DSTV. No, not TopTV, primarily because they don’t show the rugby. I still only have MNET, I want DSTV but I’d like the part that I will watch not the bazillion channels that irritate me.
My suggestion is: Don’t construct random bouquets that don’t make anyone happy, rather assign a points value to each channel and then sell bouquets of points and allow your customers to choose which channels make up their points quota. I know that this is technically feasible.
For example, I am only interested in watching MNET and Supersport. I would buy the cheapest points bouqet that would allow me to that. Now under the current scheme I would have to buy the most expensive DSTV bouquet – which I will not do as I am paying way too much for the two or three channels I will watch.
Clearly this is a very selfish suggestion, I want to see all the rugby and I don’t want to pay the premium fee but if I am not alone then there may be more profit to be made in allowing customers real flexibility in what channels make up their bouquet by adopting a points system, I would certainly sign up.